Like millions of others across the nation I bought ham and cheeses, buns, chips, made some cheese dip, and chilled some wine in order to watch the O’Reilly vs. Stewart debate Saturday night.
Like millions of others I didn’t get to watch most of it. Just check out #therumble2012 and #rumble2012 as well as Forbes and Yahoo! News. I’m still waiting to download the archive which has already failed twice.
When I purchased access weeks ago I knew there would be a downloadable archive that I could “Burn to a DVD” as specified in the FAQ. So I knew I’d get the content sooner or later, but knew I’d have to steer clear of any spoilers.
Twitter was abuzz with others having the same issue, funny thing was it didn’t seem anyone was listening. @therumble2012 only had promo tweets and wasn’t responding to issues. Any body home?
The content delivery company, Nox Solutions, didn’t even have a Twitter account. (Shortly thereafter one was formed, but I doubt it was official as their bio reads: “Nox Solutions LLC. A different perspective. Like, for example, we’re kinda sh**ty a lot of the time. What a perspective, right!?”).
Looking into (the real) Nox Solutions site I found these service statements:
A reputation that took decades to build should not be threatened by a single event.
The three steps involved in Online Reputation Management are: 1) Monitor, 2) Analyze, 3) Influence.
Even if a divine act were to destroy a hosting facility, we have multiple contingency plans to ensure that your presence on the web is reestablished within minutes.
I believe Nox failed on both of these points. No one was at the helm of @therumble2012 when issues arose. It seemed that @therumble2012 only existed to promote, not engage the audience during the debate. They could take a lesson from @JeffProbst as he responds to viewers during episodes of Survivor.
Obviously it is hard to live stream an event, I get that, but given the mere fact that they knew the subscriber base before the event, they should have made sure they scaled.
Now, one thing I learned in watching the last 40 minutes of the debate was that we can’t problem solve when we pick sides and hold our ground just to hold our ground. No one wins. We have to get rid of this “I’m right, you’re wrong” mentality and just do “what works.” It was nice being able to see Jon Stewart and Bill O’Reilly actually discuss the topics, have fun, make some points and move on.
No doubt they didn’t change each others’ minds on where they each stand, but I have no doubt that if we put these two together to solve a problem they could and would. So often these discussions end in fire and anger, tearing groups apart. I can’t help but feel that anyone open to problem solving left a the debate a little better.
Another thing I learned is the importance of allowing content to be freely downloaded after the event. This promise was what kept me cool as I tried gaining access. I believe in the easy distribution of content. Some content should be free on the web. If there is a payment to be collected it should be low cost and give the user the right to store and retrieve the content at any time with little hassle. Before I registered for the event I saw that after the debate an archive copy could be downloaded and “Burned to a DVD for your own use.”
There was not “streaming only” or copyright protection. I do hope, even though a lot of parties were ruined, that the archive copy, which I am free to watch on any device I so choose in the future, DRM free, will lessen the sting of not being able to watch the event live.
As long as I can watch it Sunday afternoon, I’ll be okay. But you bet I’ll be watching the reaction to the failure to see how this works out.